The reform of the well-known Crazy Pianos music club was the beginning of a new stage in its history. The new design should push their new commercial strategy, aimed at a more demanding audience from a wider age range. But without losing the essence of the original project: the music of two red life pianos and a fun, carefree atmosphere that manages to raise the tone of the night, till getting the public to the dance floor.The briefing was clear: a crazy, different and sexy venue. We responded with a design rich in details and corners, full of winks and little crazy stories: an atmosphere that invites to get carried away and lose your mind. Generating innovative experiences and interactions is one of the goals of the project. Our design is trying to reveal all the potential of any space to create new situations. It is not a design to look at but to life and experience

The reform of the well-known Crazy Pianos music club was the beginning of a new stage in its history. The new design should push their new commercial strategy, aimed at a more demanding audience from a wider age range. But without losing the essence of the original project: the music of two red life pianos and a fun, carefree atmosphere that manages to raise the tone of the night, till getting the public to the dance floor.The briefing was clear: a crazy, different and sexy venue. We responded with a design rich in details and corners, full of winks and little crazy stories: an atmosphere that invites to get carried away and lose your mind. Generating innovative experiences and interactions is one of the goals of the project. Our design is trying to reveal all the potential of any space to create new situations. It is not a design to look at but to life and experience