丝之流韵，体验未来：W未来工厂设计

Experience the future with the rhythm of silk: W Future Factory Design program

（西侧人视- West Perspective）

项目背景 PROJECT BACKGROUND

步入数智时代和体验经济时代的未来工厂是怎样的？建筑如何与嵌入城市肌理，释放产业背后深层的文化魅力，激活城市区域活力和内在自驱力？

What will the future factory look like in the era of digital intelligence and experience economy? How can architecture be embedded in the urban fabric, unleash the deep cultural charm behind the industry, and activate the vitality and inner self-drive of urban areas?

W工厂项目选址浙江杭州西子湖畔并非偶然，杭州丝绸历史之久，上溯良渚织物；杭州丝绸水平之高，古有白居易“丝袖织绫夸柿蒂，青旗沽酒趁梨花。”之美誉。优雅飘逸的丝绸作为中国传统文化符号成为项目品牌定位、空间构成、建筑形态以及与城市肌理对话的重要因素，从而将设计思考从传统工厂模式转向思辨性文化生产和文化体验的新视角，创造综合叙事空间解决方案。

The location of the W Factory project on the shores of the West Lake in Hangzhou, Zhejiang is no coincidence. The history of silk in Hangzhou goes back to the Liangzhu fabric, and the high standard of silk in Hangzhou was praised by Bai Juyi, the famous Tang Dynasty Poets, in an ancient poem. The elegant and flowing silk, as a traditional Chinese cultural symbol, becomes an important factor in the project's brand positioning, spatial composition, architectural form and dialogue with the urban fabric, thus shifting the design thinking from the traditional factory model to a new perspective of discursive cultural production and cultural experience, creating an integrated narrative spatial solution.

设计愿景 Design Vision

打造一个区别于传统发展要素的，企业文化与现代创新相结合的智慧园区。

（西侧人视- West Perspective）

THE FUTURE FACTORIES

Build a smart factory park that is different from traditional development elements and combines corporate culture with modern innovation.

（总平面图- Masterplan）

- 传承千年南宋工艺,延续百年企业文化

项目地块位于距离钱塘江5公里左右的钱塘新区，具有得天独厚的江南气息。W集团自1975年创立以来取得了多项傲人成就，是中国企业界唯一同时参加APEC会议、北京奥运会、上海世博会和广州亚运会四大盛会的企业，为我国丝绸文化走向世界做出了尤其突出的贡献，并于2019年上榜中国民企500强，这些成就的背后与企业的创新精神密不可分。此次新工业园区依旧秉承创新突破的准则，力求打破传统文化与新兴技术的壁垒，实现对未来工厂的探索与突破。

（西侧人视- West Perspective）

Inheriting the thousand-year-old southern Song Dynasty craft and continuing the hundred-year enterprise culture

The project site is located in Qiantang New District, about 5 kilometres from the Qiantang River, with a unique Jiangnan atmosphere.W Group has made many proud achievements since its establishment in 1975. it is the only enterprise in The Chinese business community to attend the four grand events including APEC Meeting , Beijing Olympic Games, Shanghai World Expo and Guangzhou Asian Games. It has made a particularly outstanding contribution to the introduction of Chinese silk culture to the world. In 2019, it was listed among China's top 500 private enterprises. These achievements are inseparable from the innovative spirit of the enterprise. The new industrial park still adheres to the principle of innovation and breakthrough, and strives to break down the barriers of traditional culture and emerging technologies to realize the exploration and breakthrough of future factories.

（体块研究- Massing Study）

以少胜多GAIN MORE WITH LESS

（北侧人视- North Perspective）

德国著名现代主义建筑大师密斯·凡德罗坚持“少即是多”的建筑设计哲学。HAO DESIGN站在大师的肩膀上,提出“以少胜多”的设计理念，用极简的造型语言、合理的资源成本，便捷高效的企业运行方式，实现生产、运营、品牌效益的最大化。

The famous German modernist architect Ludwig Mies, Van Der Rohe insisted on the architectural design philosophy of "Less is more". HAO DESIGN hope to stand on the shoulder of the master, put forward the design concept of "Gain More With Less", With minimalist modeling language, reasonable resource cost, convenient and efficient enterprise operation mode, to achieve the maximum benefit of productivity， operation and firm’s branding influence.

(图片来源于网络- The picture is from Internet)

效能环

EFFICIENCY LOOP

（设计概念- Design Concept）

对于企业园区项目，生产效益必然是话题的中心。如何通过建筑设计达到效能的提升? HAO DESIGN给出了一份特殊的答卷：效能环 —— 1)以廊桥连接生产、研发及管理一体化的“功能性效能环; 2)以网络连接人工智能和5G工厂的“智能化效能环; 3)以动线连接工业旅游、展览陈列及沉浸式体验的“品牌效能环”，三环相扣，创立世界级丝绸品牌圣地，打造区域城市地标建筑。

For enterprise park projects, production efficiency must be the center of the topic. How to improve the efficiency through architectural design? HAO DESIGN gives a special answer：EFFICIENCY LOOP  - - 1) connecting the "Functional Efficiency Ring" integrating production, R & D and management with corridor bridges; 2) "Intelligent Efficiency Ring" connecting artificial intelligence and 5G factory with network; 3) The "Brand Effectiveness Ring" connecting industrial tourism, exhibition and immersive experience by tourising routes, with three rings, creates a world-class silk brand attraction and creates regional urban landmark buildings.

（功能流线- Function Circulation）

工业旅游INDUSTRIAL TOURISM

工业旅游的核心是企业文化的传播，是创新技术的展示。众多老牌大企业如特斯拉、波音工厂，将企业园区作为品牌文化的形象展示吸引游客，推广自身产品的同时也带动了旅游产业。W未来工厂探索了现代化生产制造与客户体验融合创新的生产理念。企业品牌文化的展示与生产流程的透明化都是旅游的“景致”所在，配套旅游“服务”，做到“有景可观、有物可赏、有地可憩、有时可游”的工业旅游体验。

The core of industrial tourism is the spread of corporate culture and the display of innovative technology. Many established large enterprises, such as Tesla and Boeing factory, take enterprise parks as the image display of brand culture to attract tourists and promote their own products as well as promote the tourism industry. W Factory of the Future explores innovative production concepts that integrate modern manufacturing and customer experience.The display of enterprise brand culture and the transparency of production process are the "scenery" of tourism, supporting tourism "service" , to achieve the experience of industrial tourism through "the scenery to be seen, the things to be enjoied, the places could offer to rest" etc..

（城市界面- City Image）

对话城市CITY DIALOGUE

工业建筑巨型的体量冲击激发了HAO DESIGN的灵感——四个侧立面和顶面的使用。秉承资源最大化利用的设计原则，北侧临城市道路的建筑立面承担着与城市对话的作用，一部分展示工厂的品牌与形象，另一部分作为广告位招商带来收益。东侧与南侧建筑立面则作为主要出入口与客户对话。屋顶花园结合品牌形象logo与世界对话。

The massive impact of the industrial building inspired the use of four side facades and a roof. Adhering to the design principle of maximizing the use of resources, the facade of the building facing the urban road on the north side bears the responsibility .Part of the dialogue with the city is to show the brand and image of the factory, and the other part is to attract investment as an advertising space to bring profits. The east and south facades serve as the main entrances and exits to communicate with the client. The roof garden speaks to the world in combination with the brand image logo.

（生态分析- Ecology Analysis）

绿色工厂GREEN FACTORY

当HAO DESIGN思考研发大楼与员工宿舍的设计时，以人为本的设计情怀驱使着HAO DESIGN将绿色引入工厂。从研发大楼内向外观看，周边绿植错落有致，搭配相宜，为员工提供良好的休憩环境。穿越研发大楼向北，员工宿舍俯瞰周边绿树成荫，以厂房第五立面为后花园，营造“所见之处，皆为绿意”的体验。印象中传统的“灰色工广”在这里向“绿色工厂”、“花园工厂”及“生态工厂”的设计理念转变。

When HAO DESIGN thought about the concept of R & D building and staff dormitory, the people-oriented design sentiment drove HAO DESIGN to introduce green into the factory. Viewed from the inside of the R & D building, the surrounding green plants are scattered and matched appropriately, providing a good relaxing environment for employees. Across the R & D building to the north, the staff dormitory overlooks the surrounding trees, and takes the fifth facade of factory roof plant as the back garden to create an experience of "everything to be seen as green". The impression of the traditional "gray industrial" has changed to the design concept of "green factory", "garden factory" and "ecological factory".

技术图纸DRAWINGS

（一层平面图-Ground Floor Plan）

（北立面图-North Elevation）

（东立面图-East Elevation）

（南立面图- South Elevation）

（西立面图- West Elevation）

立面图

轴测图

轴测图

（功能分析图- Function Analysis）

（功能分析图- Circulation Analysis）

结语

CONCLUSION

回望整个项目的设计过程，我们始终保持着探索的精神，与业主方创新突破的企业文化不谋而合，一步一个脚印的将本项目完成。我们希望用多维度、多元化、人性化及更合乎自然与智能方式实践设计理念。

Looking back on the design process of the whole project, we always maintain the spirit of exploration, coincide with the corporate culture of innovation and breakthrough of the owner, and complete the project step by step. We hope to practice the design concept in a multi-dimensional, diversified, humanized and more natural and intelligent way.

丝之流韵，体验未来：W未来工厂设计

Experience the future with the rhythm of silk: W Future Factory Design program

（西侧人视- West Perspective）

项目背景 PROJECT BACKGROUND

步入数智时代和体验经济时代的未来工厂是怎样的？建筑如何与嵌入城市肌理，释放产业背后深层的文化魅力，激活城市区域活力和内在自驱力？

What will the future factory look like in the era of digital intelligence and experience economy? How can architecture be embedded in the urban fabric, unleash the deep cultural charm behind the industry, and activate the vitality and inner self-drive of urban areas?

W工厂项目选址浙江杭州西子湖畔并非偶然，杭州丝绸历史之久，上溯良渚织物；杭州丝绸水平之高，古有白居易“丝袖织绫夸柿蒂，青旗沽酒趁梨花。”之美誉。优雅飘逸的丝绸作为中国传统文化符号成为项目品牌定位、空间构成、建筑形态以及与城市肌理对话的重要因素，从而将设计思考从传统工厂模式转向思辨性文化生产和文化体验的新视角，创造综合叙事空间解决方案。

The location of the W Factory project on the shores of the West Lake in Hangzhou, Zhejiang is no coincidence. The history of silk in Hangzhou goes back to the Liangzhu fabric, and the high standard of silk in Hangzhou was praised by Bai Juyi, the famous Tang Dynasty Poets, in an ancient poem. The elegant and flowing silk, as a traditional Chinese cultural symbol, becomes an important factor in the project's brand positioning, spatial composition, architectural form and dialogue with the urban fabric, thus shifting the design thinking from the traditional factory model to a new perspective of discursive cultural production and cultural experience, creating an integrated narrative spatial solution.

设计愿景 Design Vision

打造一个区别于传统发展要素的，企业文化与现代创新相结合的智慧园区。

（西侧人视- West Perspective）

THE FUTURE FACTORIES

Build a smart factory park that is different from traditional development elements and combines corporate culture with modern innovation.

（总平面图- Masterplan）

- 传承千年南宋工艺,延续百年企业文化

项目地块位于距离钱塘江5公里左右的钱塘新区，具有得天独厚的江南气息。W集团自1975年创立以来取得了多项傲人成就，是中国企业界唯一同时参加APEC会议、北京奥运会、上海世博会和广州亚运会四大盛会的企业，为我国丝绸文化走向世界做出了尤其突出的贡献，并于2019年上榜中国民企500强，这些成就的背后与企业的创新精神密不可分。此次新工业园区依旧秉承创新突破的准则，力求打破传统文化与新兴技术的壁垒，实现对未来工厂的探索与突破。

（西侧人视- West Perspective）

Inheriting the thousand-year-old southern Song Dynasty craft and continuing the hundred-year enterprise culture

The project site is located in Qiantang New District, about 5 kilometres from the Qiantang River, with a unique Jiangnan atmosphere.W Group has made many proud achievements since its establishment in 1975. it is the only enterprise in The Chinese business community to attend the four grand events including APEC Meeting , Beijing Olympic Games, Shanghai World Expo and Guangzhou Asian Games. It has made a particularly outstanding contribution to the introduction of Chinese silk culture to the world. In 2019, it was listed among China's top 500 private enterprises. These achievements are inseparable from the innovative spirit of the enterprise. The new industrial park still adheres to the principle of innovation and breakthrough, and strives to break down the barriers of traditional culture and emerging technologies to realize the exploration and breakthrough of future factories.

（体块研究- Massing Study）

以少胜多GAIN MORE WITH LESS

（北侧人视- North Perspective）

德国著名现代主义建筑大师密斯·凡德罗坚持“少即是多”的建筑设计哲学。HAO DESIGN站在大师的肩膀上,提出“以少胜多”的设计理念，用极简的造型语言、合理的资源成本，便捷高效的企业运行方式，实现生产、运营、品牌效益的最大化。

The famous German modernist architect Ludwig Mies, Van Der Rohe insisted on the architectural design philosophy of "Less is more". HAO DESIGN hope to stand on the shoulder of the master, put forward the design concept of "Gain More With Less", With minimalist modeling language, reasonable resource cost, convenient and efficient enterprise operation mode, to achieve the maximum benefit of productivity， operation and firm’s branding influence.

(图片来源于网络- The picture is from Internet)

效能环

EFFICIENCY LOOP

（设计概念- Design Concept）

对于企业园区项目，生产效益必然是话题的中心。如何通过建筑设计达到效能的提升? HAO DESIGN给出了一份特殊的答卷：效能环 —— 1)以廊桥连接生产、研发及管理一体化的“功能性效能环; 2)以网络连接人工智能和5G工厂的“智能化效能环; 3)以动线连接工业旅游、展览陈列及沉浸式体验的“品牌效能环”，三环相扣，创立世界级丝绸品牌圣地，打造区域城市地标建筑。

For enterprise park projects, production efficiency must be the center of the topic. How to improve the efficiency through architectural design? HAO DESIGN gives a special answer：EFFICIENCY LOOP  - - 1) connecting the "Functional Efficiency Ring" integrating production, R & D and management with corridor bridges; 2) "Intelligent Efficiency Ring" connecting artificial intelligence and 5G factory with network; 3) The "Brand Effectiveness Ring" connecting industrial tourism, exhibition and immersive experience by tourising routes, with three rings, creates a world-class silk brand attraction and creates regional urban landmark buildings.

（功能流线- Function Circulation）

工业旅游INDUSTRIAL TOURISM

工业旅游的核心是企业文化的传播，是创新技术的展示。众多老牌大企业如特斯拉、波音工厂，将企业园区作为品牌文化的形象展示吸引游客，推广自身产品的同时也带动了旅游产业。W未来工厂探索了现代化生产制造与客户体验融合创新的生产理念。企业品牌文化的展示与生产流程的透明化都是旅游的“景致”所在，配套旅游“服务”，做到“有景可观、有物可赏、有地可憩、有时可游”的工业旅游体验。

The core of industrial tourism is the spread of corporate culture and the display of innovative technology. Many established large enterprises, such as Tesla and Boeing factory, take enterprise parks as the image display of brand culture to attract tourists and promote their own products as well as promote the tourism industry. W Factory of the Future explores innovative production concepts that integrate modern manufacturing and customer experience.The display of enterprise brand culture and the transparency of production process are the "scenery" of tourism, supporting tourism "service" , to achieve the experience of industrial tourism through "the scenery to be seen, the things to be enjoied, the places could offer to rest" etc..

（城市界面- City Image）

对话城市CITY DIALOGUE

工业建筑巨型的体量冲击激发了HAO DESIGN的灵感——四个侧立面和顶面的使用。秉承资源最大化利用的设计原则，北侧临城市道路的建筑立面承担着与城市对话的作用，一部分展示工厂的品牌与形象，另一部分作为广告位招商带来收益。东侧与南侧建筑立面则作为主要出入口与客户对话。屋顶花园结合品牌形象logo与世界对话。

The massive impact of the industrial building inspired the use of four side facades and a roof. Adhering to the design principle of maximizing the use of resources, the facade of the building facing the urban road on the north side bears the responsibility .Part of the dialogue with the city is to show the brand and image of the factory, and the other part is to attract investment as an advertising space to bring profits. The east and south facades serve as the main entrances and exits to communicate with the client. The roof garden speaks to the world in combination with the brand image logo.

（生态分析- Ecology Analysis）

绿色工厂GREEN FACTORY

当HAO DESIGN思考研发大楼与员工宿舍的设计时，以人为本的设计情怀驱使着HAO DESIGN将绿色引入工厂。从研发大楼内向外观看，周边绿植错落有致，搭配相宜，为员工提供良好的休憩环境。穿越研发大楼向北，员工宿舍俯瞰周边绿树成荫，以厂房第五立面为后花园，营造“所见之处，皆为绿意”的体验。印象中传统的“灰色工广”在这里向“绿色工厂”、“花园工厂”及“生态工厂”的设计理念转变。

When HAO DESIGN thought about the concept of R & D building and staff dormitory, the people-oriented design sentiment drove HAO DESIGN to introduce green into the factory. Viewed from the inside of the R & D building, the surrounding green plants are scattered and matched appropriately, providing a good relaxing environment for employees. Across the R & D building to the north, the staff dormitory overlooks the surrounding trees, and takes the fifth facade of factory roof plant as the back garden to create an experience of "everything to be seen as green". The impression of the traditional "gray industrial" has changed to the design concept of "green factory", "garden factory" and "ecological factory".

技术图纸DRAWINGS

（一层平面图-Ground Floor Plan）

（北立面图-North Elevation）

（东立面图-East Elevation）

（南立面图- South Elevation）

（西立面图- West Elevation）

立面图

轴测图

轴测图

（功能分析图- Function Analysis）

（功能分析图- Circulation Analysis）

结语

CONCLUSION

回望整个项目的设计过程，我们始终保持着探索的精神，与业主方创新突破的企业文化不谋而合，一步一个脚印的将本项目完成。我们希望用多维度、多元化、人性化及更合乎自然与智能方式实践设计理念。

Looking back on the design process of the whole project, we always maintain the spirit of exploration, coincide with the corporate culture of innovation and breakthrough of the owner, and complete the project step by step. We hope to practice the design concept in a multi-dimensional, diversified, humanized and more natural and intelligent way.